Client Perceptions of Integrated Marketing Communications
| Year of publication: |
1993
|
|---|---|
| Authors: | Duncan, Thomas R. ; Everett, Stephen E. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 33.1993, 3, p. 30-39
|