Close a store to open a pandora's box? : the effects of store closure on sales, omnichannel shopping, and mobile app usage
Taotao Ye, Venkatesh (Venky) Shankar
| Year of publication: |
2025
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|---|---|
| Authors: | Ye, Taotao ; Shankar, Venkatesh |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 4, p. 820-837
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| Subject: | machine learning | retailing | difference in differences | topic modeling | heterogeneity | mobile marketing | omnichannel marketing | quasiexperiment | store closure | treatment effects | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Künstliche Intelligenz | Artificial intelligence | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.0450 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015443316