Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Mark Vroegrijk, Els Gijsbrechts, and Katia Campo
| Year of publication: |
2013
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|---|---|
| Authors: | Vroegrijk, Mark ; Gijsbrechts, Els ; Campo, Katia |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 5, p. 606-626
|
| Subject: | competitive response | grocery retailing | hard discounters | multiple-store shopping | store entry | Markteintritt | Market entry | Konsumentenverhalten | Consumer behaviour | Discounter | Discounters | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010195938