Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Younghwa Lee, Marat Bakpayev and Sukki Yoon and Kacy Kim
| Year of publication: |
2023
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| Authors: | Lee, Younghwa ; Bakpayev, Marat ; Yoon, Sukki ; Kim, Kacy K. |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 6, p. 702-711
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| Subject: | Construal level theory | Embodied cognition | Hedonic appeal | Psychological distance | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Emotion | Hedonischer Preisindex | Hedonic price index | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Persönlichkeitspsychologie | Personality psychology | Psychologie | Psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-09-2021-4900 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014332329