Closing the experience gap in banking : humanising customer experience in four dimensions
AnnMarie M. Bridges, Brian Elkins, Kerry Gross, Brendha da Silva
| Year of publication: |
2022
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|---|---|
| Authors: | Bridges, AnnMarie M. ; Elkins, Brian ; Gross, Kerry ; Da Silva, Brendha |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 7.2022, 2, p. 142-157
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| Subject: | customer experience | digital experience | brand experience | trust | frictionless | self-service | consumer insights | experience economy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Event-Marketing | Event marketing | Selbstbedienung | Self-service | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502239