Closing the marketing strategy to performance gap : the role of brand orientation
Ho Yin Wong; Bill Merrilees
| Year of publication: |
2007
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|---|---|
| Authors: | Wong, Ho Yin ; Merrilees, Bill |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 5, p. 387-402
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| Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003621405