Clothes, condoms, and customer satisfaction : the effect of employee mere presence on customer satisfaction depends on the shopping situation
Tobias Otterbring, Chaoren Lu
| Year of publication: |
2018
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|---|---|
| Authors: | Otterbring, Tobias ; Lu, Chaoren |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 6, p. 454-462
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| Subject: | customer satisfaction | embarrassment | employee presence | loyalty | pleasure | purchase intentions | word-of-mouth | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Arbeitszufriedenheit | Job satisfaction | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21098 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970144