Cloud infrastructure enhancing product competitive advantage of tourism SMEs on online consumption values of tourists
Year of publication: |
2022
|
---|---|
Authors: | Huang, Hsin-Yi ; Ku, Edward C. S. ; Chen, Chun-Der |
Subject: | E-marketplace systems | Online consumption value | Technology-organization-environment | Tourism marketing | Tourism SMEs | KMU | SME | Tourismusmarketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour | Wettbewerbsvorteil | Competitive advantage |
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