Clues for advertising strategists 1.
Donald F. Cox
| Year of publication: |
1965
|
|---|---|
| Authors: | Cox, Donald F. |
| Published in: |
Advertising management. - Homewood, Ill. : Irwin. - 1965, p. 376-390
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Harvard Business Review. 1961 |
| Source: | ECONIS - Online Catalogue of the ZBW |
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