Cluster-based market segmentation: Some further comparisons of alternative approaches
| Year of publication: |
1998
|
|---|---|
| Authors: | Green, Paul E. ; Schaffer, Catherine M. |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 40.1998, 2, p. 155-164
|