Clustering consumers who engage in boycotting : new insights into the relationship between political consumerism and institutional trust
Nuno Tiago Baptista, Ricardo Gouveia Rodrigues
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Baptista, Nuno ; Rodrigues, Ricardo Gouveia |
| Subject: | Boycotting | Institutional trust | Segmentation | Political consumerism | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-018-0192-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011918398