Clustering Local Tastes in Global Culture: The Reception Structure of Hollywood Films

This paper describes the shared structure of Hollywood film consumption based on data obtained from the Variety International Film Guide (1995, 1998, 2000). It focuses on the consumption of the top 10 films in over 30 countries, using a longitudinal study to explain the structure of cultural consumption, how it has transformed over time, and how it is related to cultural factors. The results indicate that the structure of film consumption is comprised of three cultural clusters: local film-based, strong and weak homogenization clusters. The results suggest that countries consume the Hollywood films in different ways and have different selection for foreign films. Also, the results suggest that the film consumption pattern was significantly related to cultural zone network.