Extent:
XXI, 760 S. : graph. Darst., Ill.
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index
ISBN: 978-0-321-71152-6 ; 0-321-71152-1
Classification: Betriebliche Information und Kommunikation ; Marketing
Source:
Persistent link: https://www.econbiz.de/10009022687