Extent: | XXI, 760 S. : graph. Darst., Ill. |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-321-71152-6 ; 0-321-71152-1 |
Classification: | Betriebliche Information und Kommunikation ; Marketing |
Source: |
Persistent link: https://www.econbiz.de/10009022687