Co-constructing the service experience : exploring the role of customer emotion management
Gülnur Tumbat
| Year of publication: |
2011
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|---|---|
| Authors: | Tumbat, Gülnur |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 2, p. 187-206
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| Subject: | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Ethnologie | Ethnology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009234777