Co-creating brand image and reputation through stakeholder’s social network
Pantea Foroudi, Alireza Nazarian, Sayabek Ziyadin, Philip Kitchen, Khalid Hafeez, Costas Priporas, Eleonora Pantano
| Year of publication: |
2020
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|---|---|
| Authors: | Foroudi, Pantea ; Nazarian, Alireza ; Ziyadin, Sayabek ; Kitchen, Philip ; Hafeez, Khalid ; Priporas, Costas ; Pantano, Eleonora |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 114.2020, p. 42-59
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| Subject: | Brand reputation | Co-creation | Logo | Stakeholder’s social network | Website | Stakeholder | Soziales Netzwerk | Social network | Markenimage | Brand image | Social Web | Social web | Kundenintegration | Customer integration | Reputation | Firmenimage | Corporate reputation | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.03.035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257445