Co-creating customer experiences in service ecosystems : a study in a tourist destination
Diego Monferrer Tirado, Miguel Angel Moliner Tena and Marta Estrada
| Year of publication: |
2024
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|---|---|
| Authors: | Monferrer Tirado, Diego ; Moliner Tena, Miguel Angel ; Guillén, Marta Estrada |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 10, p. 1-16
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| Subject: | Experiences co-creation | Memorable customer experience | Service ecosystem | Service experience | Tourist destination | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Kundenintegration | Customer integration | Tourismuswirtschaft | Tourism industry | Dienstleistungsmarketing | Services marketing | Destinationsmanagement | Destination management | Kundenservice | Customer service | Event-Marketing | Event marketing | Dienstleistung | Services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-09-2023-0334 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015207222