Co-creating educational consumer journeys : a sensemaking perspective
Michael B. Beverland, Pınar Cankurtaran, Pietro Micheli, Sarah JS Wilner
| Year of publication: |
2024
|
|---|---|
| Authors: | Beverland, Michael B. ; Cankurtaran, Pinar ; Micheli, Pietro ; Wilner, Sarah J. S. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 2, p. 284-305
|
| Subject: | Artificial Intelligence | Co-creation | Consumer journeys | Customer education | Practice theory | Sensemaking | Kundenintegration | Customer integration | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Sensemaking-Ansatz | Sensemaking approach | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00951-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047761