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Socio-technical transitions and institutional change : addressing obesity through macro-social marketing
Kemper, Joya A., (2017)
Toward a service-dominant approach to social marketing
Luca, Nadina R., (2016)
Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto, (2016)
Solving complex problems : enduring solutions through social entrepreneurship, community action, and social marketing
Hamby, Anne, (2017)
Reflecting on the journey : mechanisms in narrative persuasion
How consumer reviews persuade through narratives
Hamby, Anne, (2015)