Co-creating stakeholder and brand identities : introduction to the special section
Sylvia von Wallpach, Benjamin Voyer, Minas Kastanakis, Hans Mühlbacher
| Year of publication: |
January 2017
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| Authors: | Wallpach, Sylvia von ; Voyer, Benjamin G. ; Kastanakis, Minas ; Mühlbacher, Hans |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 70.2017, p. 395-398
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| Subject: | Reciprocal co-creation | Stakeholder identity | Brand identity | Process oriented perspective | Interactive identity development | Stakeholder | Kundenintegration | Customer integration | Markenführung | Brand management | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.08.028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620548