Co-creating value for luxury brands
Caroline Tynan; Sally McKechnie; Celine Chhuon
| Year of publication: |
2010
|
|---|---|
| Authors: | Tynan, Caroline ; McKechnie, Sally ; Chhuon, Celine |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 11, p. 1156-1163
|
| Subject: | Luxusgüter | Luxury goods | Marketingmanagement | Marketing management | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008696682