Co-creating value in desert tourism experiences
Year of publication: |
2021
|
---|---|
Authors: | Michopoulou, Eleni ; Al-Qasmi, Idrees ; Melpignano, Claudia |
Published in: |
Tourism planning & development. - Abingdon : Routledge Taylor & Francis Group, ISSN 2156-8324, ZDB-ID 2628517-4. - Vol. 18.2021, 2, p. 245-265
|
Subject: | customer engagement | destination competitiveness | Place attachment | tradition and authenticity | value co-creation | value in use | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry |
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