Co-creating value in entrepreneurship : an exploratory study of Lebanese women
Year of publication: |
2024
|
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Authors: | Farquhar, Jillian Dawes ; Lichy, Jessica ; Althalathini, Doaa ; Kachour, Maher ; Michels, Nicolette |
Published in: |
Entrepreneurship and regional development : an international journal. - London [u.a.] : Taylor & Francis, ISSN 1464-5114, ZDB-ID 1480705-1. - Vol. 36.2024, 9/10, p. 1294-1313
|
Subject: | adaptive marketing | entrepreneurial ecosystems | marketing entrepreneurship interface (MEI) | online interactions | Value co-creation | women entrepreneurs | Entrepreneurship | Entrepreneurship approach | Frauen | Women | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Marketing | Unternehmer | Entrepreneurs | Weibliche Führungskräfte | Women managers | Unternehmensgründung | Business start-up |
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