Co-creating value through customers' experiences: the Nike case
| Year of publication: |
2008
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|---|---|
| Authors: | Ramaswamy, Venkat |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bradford : Emerald, ISSN 0094-064X, ZDB-ID 13134735. - Vol. 36.2008, 5, p. 9-14
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