Co-creating value with consumers through social media
Year of publication: |
2016
|
---|---|
Authors: | Kao, Tzu-Yi ; Yang, Ming-Hsien ; Wu, Ji-Tsung Ben ; Cheng, Ya-Yun |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 2, p. 141-151
|
Subject: | Social media | Co-creation | Brand management | User-generated content | Value | Social Web | Social web | Markenführung | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
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