Co-creating value with consumers through social media
Tzu-Yi Kao (Commerce Development and Policy Institute, Commerce Development Research Institute, Taipei City, Taiwan), Ming-Hsien Yang and Ji-Tsung Ben Wu (Department of Information Management, Fu Jen Catholic University, Taipei City, Taiwan), Ya-Yun Cheng (Graduate Institute of Business Administration, Fu Jen Catholic University, Taipei City, Taiwan)
| Year of publication: |
2016
|
|---|---|
| Authors: | Kao, Tzu-Yi ; Yang, Ming-Hsien ; Wu, Ji-Tsung Ben ; Cheng, Ya-Yun |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 2, p. 141-151
|
| Subject: | Social media | Co-creation | Brand management | User-generated content | Value | Social Web | Social web | Kundenintegration | Customer integration | Markenführung | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Web 2.0-Technologien | Web 2.0 technologies | Kundenwert | Customer value | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-03-2014-0112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486888