Co-creation : a key link between corporate social responsibility, customer trust, and customer loyalty

Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits

Iglesias, Oriol, (2019)

Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity

Sierra, Vicenta, (2017)

How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived quality

Markovic, Stefan, (2018)