Co-creation and co-destruction : a practice-theory based study of interactive value formation
Per Echeverri; Per Skålén
| Year of publication: |
2011
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|---|---|
| Authors: | Echeverri, Per ; Skålén, Per |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 11.2011, 3, p. 351-373
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870760