Co-creation for innovation : why do customers get involved?
Dimitra Chasanidou and Amela Karahasanović
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Chasanidou, Dimitra ; Karahasanović, Amela |
| Published in: |
Innovating for trust. - Cheltenham, UK : Edward Elgar, ISBN 978-1-78536-947-6. - 2017, p. 275-292
|
| Subject: | Bankgeschäft | Banking services | Crowdsourcing | Dienstleistungsinnovation | Service innovation | Kundenintegration | Customer integration | Kundenbindung | Customer retention | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011707211