Co-creation in higher education : towards a conceptual model
Mollie Dollinger, Jason Lodge and Hamish Coates
| Year of publication: |
July-December 2018
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| Authors: | Dollinger, Mollie ; Lodge, Jason M. ; Coates, Hamish |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 28.2018, 2, p. 210-231
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| Subject: | Value co-creation | higher education | marketization | co-production | value-in-use | Kundenintegration | Customer integration | Hochschule | Higher education institution | Dienstleistungsqualität | Service quality | Betriebliche Wertschöpfung | Value creation | Studierende | Students | Nonprofit-Marketing | Nonprofit marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2018.1466756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011944577