Co-creation in hotel-disable customer interactions
Susana Navarro; Dolores Garzón; Norat Roig-Tierno
| Year of publication: |
2015
|
|---|---|
| Authors: | Navarro, Susana ; Garzón, Dolores ; Roig-Tierno, Norat |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 7, p. 1630-1634
|
| Subject: | Co-creation | Analytic hierarchy process | Hotel industry | Disabled customers | Hotellerie | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | AHP-Verfahren | AHP approach | Behinderte | Disabled persons | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298875