Co-creation in the video game industry through membership in virtual communities
Aldi Putra Laksana, Tengku Ezni Balqiah and Rifelly Dewi Astuti
| Year of publication: |
2020
|
|---|---|
| Authors: | Laksana, Aldi Putra ; Balqiah, Tengku Ezni ; Astuti, Rifelly Dewi |
| Published in: |
Emerging issues in economics of development, business and finance. - New York : Nova Science Publishers, ISBN 978-1-5361-7382-6. - 2020, p. 193-209
|
| Subject: | brand | co-creation | video game | virtual brand communities | Computerspiel | Video game | Social Web | Social web | Kundenintegration | Customer integration | Markenführung | Brand management | Computerspieleindustrie | Video game industry | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012419470