Co-Creation of High-Tech Products in the B2B Domain

by Leontin Karl Grafmüller

Unmasking promising practices for co-creation in the high-tech domain from the provider’s perspective -- Exploring business customers’ value within the co-creation process -- Designing a toolkit for the co-creation of high-tech products, using a design-oriented approach to build an artefact

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Year of publication:	2020 ; 1st ed. 2020
Authors:	Grafmüller, Leontin
Publisher:	Wiesbaden : Springer Gabler
Subject:	Kundenintegration \| Customer integration \| B-to-B-Marketing \| Business-to-business marketing \| Hochtechnologie \| High technology \| Produktentwicklung \| New product development \| Kundenorientierung \| Interaktionssystem \| Technologieunternehmen

Extent:	1 Online-Ressource (XIX, 196 p. 27 illus)
Series:	Markt- und Unternehmensentwicklung Markets and Organisations Springer eBook Collection Springer eBooks / Business and Management
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
ISBN:	978-3-658-28412-1 ; 978-3-658-28411-4
Other identifiers:	10.1007/978-3-658-28412-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399061