Co-creation of value at the bottom of the pyramid : analysing Bangladeshi farmers' use of mobile telephony
Bidit Lal Dey, Ameet Pandit, Mike Saren, Sanjay Bhowmick, Helen Woodruffe-Burton
| Year of publication: |
2016
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|---|---|
| Authors: | Dey, Bidit Lal ; Pandit, Ameet ; Saren, Mike ; Bhowmick, Sanjay ; Woodruffe-Burton, Helen |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 29.2016, p. 40-48
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| Subject: | Value co-creation | BoP marketing | Consumer dominant logic | Mobile telephony | Ethnography | Mobiltelefon | Mobile phone | Kundenintegration | Customer integration | Mobilkommunikation | Mobile communications | Bangladesch | Bangladesh | Betriebliche Wertschöpfung | Value creation | Niedrigeinkommen | Low income | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2015.10.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011442351