Co-creation practices : their role in shaping a health care ecosystem
Year of publication: |
July 2016
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Authors: | Frow, Pennie ; McColl-Kennedy, Janet R. ; Payne, Adrian |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 56.2016, p. 24-39
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Subject: | Co-creation practices | Resource integration | Value co-creation | Ecosystem | Health care | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Gesundheitswesen | Health care system | Gesundheitsversorgung | Service-Dominant Logic | Service-dominant logic |
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