Co-destruction of value by spectators : the case of silent protests
Year of publication: |
2014
|
---|---|
Authors: | Stieler, Maximilian ; Weismann, Friederike ; Germelmann, Claas Christian |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 14.2014, 1, p. 72-86
|
Subject: | value co-destruction | service dominant logic | stadium atmospere | value co-creation | fan behaviour | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Service-Dominant Logic | Service-dominant logic | Konsumentenverhalten | Consumer behaviour | Werttheorie | Theory of value | Beziehungsmarketing | Relationship marketing |
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