Co-destruction of value in context : cases from retail banking
Steve Worthington; Mark Durkin
| Year of publication: |
2012
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|---|---|
| Authors: | Worthington, Steve ; Durkin, Mark |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 12.2012, 3, p. 291-307
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010096288