Co-management of purchasing and marketing : why, when and how?
Year of publication: |
2016
|
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Authors: | Wagner, Stephan M. ; Eggert, Andreas |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 52.2016, p. 27-36
|
Subject: | Purchasing | Marketing | Co-management | Alignment | Resource dependence theory | Ressourcenabhängigkeits-Ansatz | Resource dependence approach |
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