Co‐opetition dynamics – an outline for further inquiry

Purpose – The purpose of this paper is to conceptually develop the understanding of co‐opetition dynamics and to enhance the conceptual clarity of co‐opetition by developing a definition based on previous research efforts. Design/methodology/approach – This conceptual paper integrates various approaches to the concept co‐opetition into a definition that holds for co‐opetitive interactions across multiple levels. Different co‐opetitive interactions and the resulting dynamics are discussed by drawing upon competition and cooperation theories. The paper concludes with an agenda for further research on co‐opetition dynamics. Findings – The paper outlines how different types of co‐opetitive interactions result in archetypical situations where the dynamics of co‐opetition are present as well as where the dynamics of co‐opetition are missing due to a lack of balance between cooperation and competition. It notes four co‐opetitive forces: over‐embedding, distancing, confronting, and colluding. These four forces drive development towards situations without dynamics. Originality/value – This paper provides a conceptual understanding of co‐opetition dynamics and will reveal that in order to adequately account for co‐opetition dynamics, a definition of co‐opetition must analytically separate the cooperative and the competitive interaction inherent in co‐opetition.