Co-producing with consumers : how varying levels of control and co-production impact affect
Jennifer Stevens, Carol L. Esmark, Stephanie M. Noble, Na Young Lee
| Year of publication: |
June 2017
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|---|---|
| Authors: | Stevens, Jennifer ; Esmark, Carol L. ; Noble, Stephanie M. ; Lee, Na Young |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 2, p. 171-187
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| Subject: | Co-production | Customer control | Reactance theory | Decision | Behavior | Cognitive | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Beziehungsmarketing | Relationship marketing | Experiment | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-016-9413-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675145