Co-produktion in the service production and delivery process - conceptualization and future research fields
Nicola Bilstein
| Year of publication: |
2011
|
|---|---|
| Authors: | Bilstein, Nicola |
| Published in: |
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]. - Wiesbaden : Gabler, ISBN 3-8349-2748-1. - 2011, p. 97-119
|
| Subject: | Kundenservice | Customer service | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009307401