Coaching for results

Purpose – This paper aims to help coaches better understand their approach to coaching and to help those being coached to have a sense of options in selecting a coach. And, to overview the field of coaching and offer a typology of approaches. Design/methodology/approach – This paper lays out the purposes of coaching, then review two models or approaches to coaching: behavior vs. results. Then goes through the steps for doing each. Findings – This study finds that there are two ways to approach coaching, each with pros and cons and a clear methodology. Research implications – We could study these two approaches. Practical implications – We could help coaches do their work better and help those selecting coaches make more informed decisions. Originality/value – No one has contrasted these two approaches to coaching and laid out the methodologies for doing each approach. This should help coaching move to a more rigorous definition of models and approaches.