Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Syeda Maseeha Qumer and Debapratim Purkayastha
| Year of publication: |
2019
|
|---|---|
| Authors: | Qumer, Syeda Maseeha ; Purkayastha, Debapratim |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 16.2019, 2, p. 45-62
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012102913