Cocreative customer practices : effects of health care customer value cocreation practices on well-being
Janet R. McColl-Kennedy PhD, Suellen J. Hogan PhD, Lars Witell, Hannah Snyder PhD
| Year of publication: |
January 2017
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|---|---|
| Authors: | McColl-Kennedy, Janet R. ; Hogan, Suellen J. ; Witell, Lars ; Snyder, Hannah |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 70.2017, p. 55-66
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| Subject: | Service marketing | Health | Well-being | Customer practices | Value cocreation practices | Gesundheitsversorgung | Health care | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Gesundheit | Service-Dominant Logic | Service-dominant logic | Krebskrankheit | Cancer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.07.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620250