Cognition-based and experience-based trust and risk in social commerce in Egypt
Emad Abou-Elgheit
| Year of publication: |
2019
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|---|---|
| Authors: | Abou-Elgheit, Emad |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 6.2019, 3, p. 245-276
|
| Subject: | social commerce | trust | consumer behaviour | cognition | experience | digital marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Social Web | Social web | Ägypten | Egypt | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kognition | Cognition | Electronic Commerce | E-commerce | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/MEJM.2019.098591 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012111723