Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce : a comparative study
Pascal Kowalczuk, Carolin Siepmann (née Scheiben), Jost Adler
| Year of publication: |
2021
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|---|---|
| Authors: | Kowalczuk, Pascal ; Siepmann, Carolin ; Adler, Jost |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 357-373
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| Subject: | AR marketing | Augmented reality | Consumer response system | E-commerce | Perceived reality congruence | Product presentations | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Emotion | Kundenzufriedenheit | Customer satisfaction | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.10.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012493887