Cognitive, affective, conative, and action loyalty : testing the impact of inertia
Year of publication: |
2011
|
---|---|
Authors: | Han, Heesup ; Kim, Yunhi ; Kim, Eui-keun |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 30.2011, 4, p. 1008-1019
|
Subject: | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Emotion | USA | United States |
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