Cognitive-affective model of consumer satisfaction. An exploratory study within the framework of a sporting event
| Year of publication: |
2007
|
|---|---|
| Authors: | Martinez Caro, Laura ; Garcia, Martinez ; Antonio, Jose |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 2, p. 108-114
|
| Publisher: |
Elsevier |