Cognitive biases as boosters : using cognitive biases to improve communication recall to Emmi Jogurtpur
Prof. Dr. Matthias Fuchs, Christian Omlin, Stefan Naef, Thomas Steiner, Etienne Schumpf, Prof. Dr. Johanna Franziska Gollnhofer
| Year of publication: |
2022
|
|---|---|
| Authors: | Fuchs, Matthias ; Omlin, Christian ; Naef, Stefan ; Steiner, Thomas ; Schumpf, Etienne ; Gollnhofer, Johanna Franziska |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 39.2022, 4, p. 18-23
|
| Subject: | Kognition | Cognition | Systematischer Fehler | Bias | Kommunikation | Communication | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326289