Cognitive Biases in Free- to-play Games

Considering free-to-play games and their virtual currency exchange rate policies, we analyze the incidence of the cognitive biases "money illusion" and "decoy effect." We show that above par exchange rates and advertising bonus packs instead of price discounts in the in-game stores lead to adverse implications for the players. From our findings we derive managerial and policy implications.

MoreLess

Year of publication:	2022
Authors:	Benti, Behailu Shiferaw ; Hasse, Dominika ; Stadtmann, Georg
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 39.2022, 4, p. 34-42
Publisher:	St.Gallen : Thexis Verlag

More details

Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/276197 [Handle] RePEc:zbw:hsgmrs:276197 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337682