Cognitive innovation resistance : a digital nudging approach to manage the irrationality in innovation decision making
von Dipl.-Wirt.-Ing. Carola Stryja
| Year of publication: |
2018
|
|---|---|
| Authors: | Stryja, Carola |
| Institutions: | Karlsruher Institut für Technologie (degree granting) |
| Publisher: |
Karlsruhe |
| Subject: | Innovationsmanagement | Innovation management | Entscheidung unter Risiko | Decision under risk | Kognition | Cognition | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | ix, 336 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Karlsruher Institut für Technologie (KIT), 2018 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011886890